When do Branding Requirements Apply?

Purpose: To create a multi-pronged approach to determining when certain auxiliaries, outreach programs and centers must comply with University of Arkansas branding standards and policies and attain graphic and digital media support.

Every case presents unique variables, and this effort attempts to unify the approach for greater consistency in applying the rules – or in the rare instances when it’s OK to deviate.

The distinction is important from a communications perspective – as well as a support perspective. For example, UREL isn’t able to provide support for an unbranded web presence outside of the uark.edu domain.

1.  Are we the sole or major stakeholder and investor in the auxiliary, program or center (is the university the primary source of the operating budget >51%)? 

Yes: Adhere to U of A brand standards.
No: Consider co-branding or eliminating the U of A affiliation.

2.  Does it harm the university for the affiliation between the U of A and the entity to be diminished?

Yes: Adhere to U of A brand standards.
No: Consider co-branding or eliminating the U of A affiliation.

3.  Does the presence of the university brand confuse the public about the purpose or mission of the auxiliary, program or center?

Yes: Consider co-branding or eliminating the U of A affiliation.
No: Adhere to U of A brand standards.

4.  Does the presence of the university brand communicate something unintended or create a false impression, such as the existence of a department, for example?  

Yes: Consider co-branding or eliminating the U of A affiliation.
No: Adhere to U of A brand standards.

5.  Is the entity you’re seeking to brand actually a project or a campaign, and not an auxiliary, program or center?

Yes: Consider co-branding.
No: Adhere to U of A brand standards.