Approved Colors

The University of Arkansas Approved Colors

These colors are approved for text overlay only at the sizes and colors defined to maintain compliance with the WCAG 2.0 guidelines.

  • AA designated text overlay must be 18px or greater.
  • AAA designated text overlay must be 12px or greater.
  • HEX (#) colors should be used when designing websites.
  • CMYK colors should be used when designing for 4-color printing.
  • RGB colors should be used when designing graphics for digital signage and projection. Photos and graphics should also be converted to RGB for web use.
  • Photographs should be converted to CMYK for printing.
  • Pantone colors are provided if needed for printing.

Please refer to this website example as a guide for using complimentary colors on the web properly.

Consider red as your friend when making color choices for publications. The official colors of the University of Arkansas are cardinal and apple blossom.  Because of the requirements for printing and the need to be as specific as possible when matching colors, the Pantone® Matching System (PMS) number for cardinal red is 201.

Publications should be predominantly themed in this shade of red in order to clearly indicate that the piece is part of the University of Arkansas family of publications. Cardinal red connects our audiences to the campus and while other colors may be pretty, they may inadvertently create the impression they are associated with other institutions.

 

When designing for print, you must create colors using either PMS or CMYK numbers.
Do not use RGB or HEX numbers, they will not convert correctly for print purposes.

Primary Colors

Approved primary colors and text overlays appear below. The application of these specific colors will create a strong and consistent brand identity for the university.

Cardinal Red
#9D2235

AA (18px or greater):
D5EAE9 (AA)
F2F2F4 (AA)
AAA (12px or greater):
FFFFFF (AAA)

RGB: 157 | 34 | 53

FOR PRINT
PMS: 201 C
CMYK: 0 | 100 | 63 | 31 

 

Apple Blossom
#FFFFFF

AA (18px or greater):
007698 (AA)
655765 (AA)
3F7F7F (AA)
707A33 (AA)
655765 (AA)
AAA (12px or greater):
000000 (AAA)
9D2235 (AAA)
424242 (AAA)
2F1332 (AAA)
2B5269 (AAA)
611327 (AAA)

RGB: 255 | 255 | 255

FOR PRINT
PMS: Opaque White
CMYK: 0 | 0 | 0 | 0 

Quartz
#F2F2F4

AA (18px or greater):
9D2235 (AA)
007698 (AA)
655765 (AA)
AAA (12px or greater):
000000 (AAA)
424242 (AAA)
2F1332 (AAA)
2B5269 (AAA)
611327 (AAA)

RGB: 242 | 242 | 242

FOR PRINT
PMS: 663 C
CMYK: 5 | 6 | 0 | 0 

Gray Squirrel
#C7C8CA

AA (18px or greater):
9D2235 (AA)
424242 (AA)
2B5269(AA)
AAA (12px or greater):
000000 (AAA)
2F1332 (AAA)
611327 (AAA)

RGB: 199 | 200 | 202

FOR PRINT
PMS: 428 C
CMYK: 21 | 13 | 8 | 0 

Spoofer's Stone
#424242

AA (18px or greater):
DBC759 (AA)
DDDCC5 (AA)
68C1BE (AA)
9DC9D5 (AA)
C7C8CA (AA)
AAA (12px or greater):
FFFFFF (AAA)
D5EAE9 (AAA)

RGB: 66 | 66 | 66

FOR PRINT
PMS: 446 C
CMYK: 71 | 53 | 55 | 53 

Black Whetstone
#000000

AAA (12px or greater):
FFFFFF (AAA)
D5EAE9 (AAA)
DDDCC5 (AAA)
68C1BE (AAA)
9DC9D5 (AAA)
C7C8CA (AAA)

RGB: 0 | 0 | 0

FOR PRINT
PMS: Black C
CMYK: 65 | 66 | 68 | 82 

Secondary Colors

Approved secondary colors and text overlays appear below. These colors may be used to enhance a design but should not dominate it. It is important to maintain a sense of hierarchy, balance and harmony when using the UARK web color palette. Our color system is flexible, but please use restraint. Unique color palettes can be created from one or two colors in addition to the primary palette.

Diana Butterfly
#2B5269

AA (18px or greater):
D5EAE9 (AA)
DDDCC5 (AA)
C7C8CA (AA)
AAA (12px or greater):
FFFFFF (AAA)

RGB: 43 | 82 | 105

FOR PRINT
PMS: 7699 C
CMYK: 79 | 39 | 19 | 26 

Ozark Mountains
#3F7F7F

AA (18px or greater):
FFFFFF (AA)

RGB: 63 | 127 | 127

FOR PRINT
PMS: 7475 C
CMYK: 70 | 25 | 36 | 21 

Birdsfoot Violet
#2F1332

AAA (12px or greater):
FFFFFF (AAA)
D5EAE9 (AAA)
DDDCC5 (AAA)
68C1BE (AAA)
9DC9D5 (AAA)
C7C8CA (AAA)

RGB: 47 | 19 | 50

FOR PRINT
PMS: 2695 C
CMYK: 89 | 100 | 0 | 58 

Kings River
#007698

AA (18px or greater):
FFFFFF (AA)

RGB: 0 | 118 | 152

FOR PRINT
PMS: 3145 C
CMYK: 100 | 0 | 24 | 30 

Founders Walk
#707A33

AA (18px or greater):
FFFFFF (AA)

RGB: 112 | 122 | 51

FOR PRINT
PMS: 575 C
CMYK: 47 | 9 | 86 | 35 

Pale Dawn
#D5EAE9

AA (18px or greater):
9D2235 (AA)
2B5269 (AA)
655765 (AA)
AAA (12px or greater):
000000 (AAA)
424242 (AAA)
2F1332 (AAA)
611327 (AAA)

RGB: 213 | 234 | 233

FOR PRINT
PMS: 7541 C
CMYK: 10 | 3 | 0 | 0 

Spiderwort
#655765

AA (18px or greater):
FFFFFF (AA)
D5EAE9 (AA)

RGB: 101 | 87 | 101

FOR PRINT
PMS: 7666 C
CMYK: 60 | 64 | 27 | 31 

Fall Maple
#DBC759

AA (18px or greater):
424242 (AA)
AAA (12px or greater):
2F1332 (AAA)
000000 (AAA)

RGB: 219 | 199 | 89

FOR PRINT
PMS: 458 C
CMYK: 10 | 9 | 71 | 2 

White River Sand
#DDDCC5

AA (18px or greater):
9D2235 (AA)
2B5269 (AA)
AAA (12px or greater):
000000 (AAA)
424242 (AAA)
2F1332 (AAA)
611327 (AAA)

RGB: 221 | 220 | 197

FOR PRINT
PMS: 7527 C
CMYK: 12 | 10 | 14 | 0 

Blue Winged Teal
#68C1BE

AA (18px or greater):
000000 (AA)

RGB: 104 | 193 | 190

FOR PRINT
PMS: 570 C
CMYK: 54 | 0 | 30 | 0 

Summer Sky
#9DC9D5

AAA (12px or greater):
000000 (AAA)
2F1332 (AAA)
611327 (AAA)

RGB: 157 | 201 | 213

FOR PRINT
PMS: 551 C
CMYK: 35 | 6 | 4 | 0 

Arkansas Marvel
#CA6A29

AA (18px or greater):
000000 (AA)

RGB: 202 | 106 | 41

FOR PRINT
PMS: 7583 C
CMYK: 1 | 67 | 88 | 12 

Old Main Brick
#611327

AAA (12px or greater):
FFFFFF (AAA)
D5EAE9 (AAA)
DBC759 (AAA)
DDDCC5 (AAA)
9DC9D5 (AAA)
C7C8CA (AAA)

RGB: 97 | 19 | 39

FOR PRINT
PMS: 7421 C
CMYK: 7 | 100 | 35 | 64