Approved Colors

The University of Arkansas Approved Colors

These colors are approved for text overlay only at the sizes and colors defined to maintain compliance with the WCAG 2.0 guidelines.

  • AA designated text overlay must be 18px or greater.
  • AAA designated text overlay must be 12px or greater.
  • HEX (#) colors should be used when designing websites.
  • CMYK colors should be used when designing for 4-color printing.
  • RGB colors should be used when designing graphics for digital signage and projection. Photos and graphics should also be converted to RGB for web use.
  • Photographs should be converted to CMYK for printing.
  • Pantone colors are provided if needed for printing.

Consider red as your friend when making color choices for publications. The official colors of the University of Arkansas are cardinal and apple blossom.  Because of the requirements for printing and the need to be as specific as possible when matching colors, the Pantone® Matching System (PMS) number for cardinal red is 201.

Publications should be predominantly themed in this shade of red in order to clearly indicate that the piece is part of the University of Arkansas family of publications. Cardinal red connects our audiences to the campus and while other colors may be pretty, they may inadvertently create the impression they are associated with other institutions.

When designing for print, you must create colors using either PMS or CMYK numbers.
Do not use RGB or HEX numbers, they will not convert correctly for print purposes.

Primary Colors

Approved primary colors and text overlays appear below. The application of these specific colors will create a strong and consistent brand identity for the university.

Cardinal Red
#9D2235

bg-uark-red

AA (18px or greater):

  • D5EAE9 (AA)
  • F2F2F4 (AA)
AAA (12px or greater):
  • FFFFFF (AAA)

Apple Blossom
#FFFFFF

bg-apple-blossom

AA (18px or greater):

  • 007698 (AA)
  • 655765 (AA)
  • 3F7F7F (AA)
  • 707A33 (AA)
  • 655765 (AA)
AAA (12px or greater):
  • 000000 (AAA)
  • 9D2235 (AAA)
  • 424242 (AAA)
  • 2F1332 (AAA)
  • 2B5269 (AAA)
  • 611327 (AAA)

Quartz
#F2F2F4

bg-quartz

AA (18px or greater):

  • 9D2235 (AA)
  • 007698 (AA)
  • 655765 (AA)
AAA (12px or greater):
  • 000000 (AAA)
  • 424242 (AAA)
  • 2F1332 (AAA)
  • 2B5269 (AAA)
  • 611327 (AAA)

Gray Squirrel
#C7C8CA

bg-gray-squirrel

AA (18px or greater):

  • 9D2235 (AA)
  • 424242 (AA)
  • 2B5269 (AA)
AAA (12px or greater):
  • 000000 (AAA)
  • 2F1332 (AAA)
  • 611327 (AAA)

Spoofer's Stone
#424242

bg-spoofers-stone

AA (18px or greater):

  • DBC759 (AA)
  • DDDCC5 (AA)
  • 68C1BE (AA)
  • 9DC9D5 (AA)
  • C7C8CA (AA)
AAA (12px or greater):
  • FFFFFF (AAA)
  • D5EAE9 (AAA)

Black Whetstone
#000000

bg-black-whetstone

AAA (12px or greater):

  • FFFFFF (AAA)
  • D5EAE9 (AAA)
  • DDDCC5 (AAA)
  • 68C1BE (AAA)
  • 9DC9D5 (AAA)
  • C7C8CA (AAA)

Secondary Colors

Approved secondary colors and text overlays appear below. These colors may be used to enhance a design but should not dominate it. It is important to maintain a sense of hierarchy, balance and harmony when using the UARK web color palette. Our color system is flexible, but please use restraint. Unique color palettes can be created from one or two colors in addition to the primary palette.

Diana Butterfly
#2B5269

bg-diana-butterfly

AA (18px or greater):

  • D5EAE9 (AA)
  • DDDCC5 (AA)
  • C7C8CA (AA)
AAA (12px or greater):
  • FFFFFF (AAA)

Ozark Mountains
#3F7F7F

bg-ozark-mountains

AA (18px or greater):

  • FFFFFF (AA)

Birdsfoot Violet
#2F1332

bg-birdsfoot-violet

AAA (12px or greater):

  • FFFFFF (AAA)
  • D5EAE9 (AAA)
  • DDDCC5 (AAA)
  • 68C1BE (AAA)
  • 9DC9D5 (AAA)
  • C7C8CA (AAA)

Kings River
#007698

bg-kings-river

AA (18px or greater):

  • FFFFFF (AA)

Founders Walk
#707A33

bg-founders-walk

AA (18px or greater):

  • FFFFFF (AA)

Pale Dawn
#D5EAE9

bg-pale-dawn

AA (18px or greater):

  • 9D2235 (AA)
  • 2B5269 (AA)
  • 655765 (AA)
AAA (12px or greater):
  • 000000 (AAA)
  • 424242 (AAA)
  • 2F1332 (AAA)
  • 611327 (AAA)

Spiderwort
#655765

bg-spiderwort

AA (18px or greater):

  • FFFFFF (AA)
  • D5EAE9 (AA)

Fall Maple
#DBC759

bg-fall-maple

AA (18px or greater):

  • 424242 (AA)
AAA (12px or greater):
  • 2F1332 (AAA)
  • 000000 (AAA)

White River Sand
#DDDCC5

bg-white-river-sand

AA (18px or greater):

  • 9D2235 (AA)
  • 2B5269 (AA)
AAA (12px or greater):
  • 000000 (AAA)
  • 424242 (AAA)
  • 2F1332 (AAA)
  • 611327 (AAA)

Blue Winged Teal
#68C1BE

bg-blue-winged-teal

AA (18px or greater):

  • 000000 (AA)

Summer Sky
#9DC9D5

bg-summer-sky

AAA (12px or greater):

  • 000000 (AAA)
  • 2F1332 (AAA)
  • 611327 (AAA)

Arkansas Marvel
#CA6A29

bg-arkansas-marvel

AA (18px or greater):

  • 000000 (AA)

Old Main Brick
#611327

bg-old-main-brick

AAA (12px or greater):

  • FFFFFF (AAA)
  • D5EAE9 (AAA)
  • DBC759 (AAA)
  • DDDCC5 (AAA)
  • 9DC9D5 (AAA)
  • C7C8CA (AAA)