Approved Colors
The University of Arkansas Approved Colors
These colors are approved for text overlay only at the sizes and colors defined to maintain compliance with the WCAG 2.0 guidelines.
- AA designated text overlay must be 18px or greater.
- AAA designated text overlay must be 12px or greater.
- HEX (#) colors should be used when designing websites.
- CMYK colors should be used when designing for 4-color printing.
- RGB colors should be used when designing graphics for digital signage and projection. Photos and graphics should also be converted to RGB for web use.
- Photographs should be converted to CMYK for printing.
- Pantone colors are provided if needed for printing.
Please refer to this website example as a guide for using complimentary colors on the web properly.
Print & Digital Publications
Consider red as your friend when making color choices for publications. The official colors of the University of Arkansas are cardinal and apple blossom. Because of the requirements for printing and the need to be as specific as possible when matching colors, the Pantone® Matching System (PMS) number for cardinal red is 201.
Publications should be predominantly themed in this shade of red in order to clearly indicate that the piece is part of the University of Arkansas family of publications. Cardinal red connects alumni in particular to the campus and while other colors may be pretty, they may inadvertently create the impression they are associated with other institutions.
When designing for print, you must create colors using either PMS or CMYK numbers.
Do not use RGB or HEX numbers, they will not convert correctly for print purposes.
Primary Colors
Approved primary colors and text overlays appear below. The application of these specific colors will create a strong and consistent brand identity for the university.
Cardinal Red
#9D2235
D5EAE9 (AA)
F2F2F4 (AA)
AAA (12px or greater):
FFFFFF (AAA)
RGB: 157 | 34 | 53
FOR PRINT
PMS: 201 C
CMYK: 0 | 100 | 63 | 31
Apple Blossom
#FFFFFF
007698 (AA)
655765 (AA)
3F7F7F (AA)
707A33 (AA)
655765 (AA)
AAA (12px or greater):
000000 (AAA)
9D2235 (AAA)
424242 (AAA)
2F1332 (AAA)
2B5269 (AAA)
611327 (AAA)
RGB: 255 | 255 | 255
FOR PRINT
PMS: Opaque White
CMYK: 0 | 0 | 0 | 0
Quartz
#F2F2F4
9D2235 (AA)
007698 (AA)
655765 (AA)
AAA (12px or greater):
000000 (AAA)
424242 (AAA)
2F1332 (AAA)
2B5269 (AAA)
611327 (AAA)
RGB: 242 | 242 | 242
FOR PRINT
PMS: 663 C
CMYK: 5 | 6 | 0 | 0
Gray Squirrel
#C7C8CA
9D2235 (AA)
424242 (AA)
2B5269(AA)
AAA (12px or greater):
000000 (AAA)
2F1332 (AAA)
611327 (AAA)
RGB: 199 | 200 | 202
FOR PRINT
PMS: 428 C
CMYK: 21 | 13 | 8 | 0
Spoofer's Stone
#424242
DBC759 (AA)
DDDCC5 (AA)
68C1BE (AA)
9DC9D5 (AA)
C7C8CA (AA)
AAA (12px or greater):
FFFFFF (AAA)
D5EAE9 (AAA)
RGB: 66 | 66 | 66
FOR PRINT
PMS: 446 C
CMYK: 71 | 53 | 55 | 53
Black Whetstone
#000000
FFFFFF (AAA)
D5EAE9 (AAA)
DDDCC5 (AAA)
68C1BE (AAA)
9DC9D5 (AAA)
C7C8CA (AAA)
RGB: 0 | 0 | 0
FOR PRINT
PMS: Black C
CMYK: 65 | 66 | 68 | 82
Secondary Colors
Approved secondary colors and text overlays appear below. These colors may be used to enhance a design but should not dominate it. It is important to maintain a sense of hierarchy, balance and harmony when using the UARK web color palette. Our color system is flexible, but please use restraint. Unique color palettes can be created from one or two colors in addition to the primary palette.
Diana Butterfly
#2B5269
D5EAE9 (AA)
DDDCC5 (AA)
C7C8CA (AA)
AAA (12px or greater):
FFFFFF (AAA)
RGB: 43 | 82 | 105
FOR PRINT
PMS: 7699 C
CMYK: 79 | 39 | 19 | 26
Ozark Mountains
#3F7F7F
FFFFFF (AA)
RGB: 63 | 127 | 127
FOR PRINT
PMS: 7475 C
CMYK: 70 | 25 | 36 | 21
Birdsfoot Violet
#2F1332
FFFFFF (AAA)
D5EAE9 (AAA)
DDDCC5 (AAA)
68C1BE (AAA)
9DC9D5 (AAA)
C7C8CA (AAA)
RGB: 47 | 19 | 50
FOR PRINT
PMS: 2695 C
CMYK: 89 | 100 | 0 | 58
Kings River
#007698
FFFFFF (AA)
RGB: 0 | 118 | 152
FOR PRINT
PMS: 3145 C
CMYK: 100 | 0 | 24 | 30
Founders Walk
#707A33
FFFFFF (AA)
RGB: 112 | 122 | 51
FOR PRINT
PMS: 575 C
CMYK: 47 | 9 | 86 | 35
Pale Dawn
#D5EAE9
9D2235 (AA)
2B5269 (AA)
655765 (AA)
AAA (12px or greater):
000000 (AAA)
424242 (AAA)
2F1332 (AAA)
611327 (AAA)
RGB: 213 | 234 | 233
FOR PRINT
PMS: 7541 C
CMYK: 10 | 3 | 0 | 0
Spiderwort
#655765
FFFFFF (AA)
D5EAE9 (AA)
RGB: 101 | 87 | 101
FOR PRINT
PMS: 7666 C
CMYK: 60 | 64 | 27 | 31
Fall Maple
#DBC759
424242 (AA)
AAA (12px or greater):
2F1332 (AAA)
000000 (AAA)
RGB: 219 | 199 | 89
FOR PRINT
PMS: 458 C
CMYK: 10 | 9 | 71 | 2
White River Sand
#DDDCC5
9D2235 (AA)
2B5269 (AA)
AAA (12px or greater):
000000 (AAA)
424242 (AAA)
2F1332 (AAA)
611327 (AAA)
RGB: 221 | 220 | 197
FOR PRINT
PMS: 7527 C
CMYK: 12 | 10 | 14 | 0
Blue Winged Teal
#68C1BE
000000 (AA)
RGB: 104 | 193 | 190
FOR PRINT
PMS: 570 C
CMYK: 54 | 0 | 30 | 0
Summer Sky
#9DC9D5
000000 (AAA)
2F1332 (AAA)
611327 (AAA)
RGB: 157 | 201 | 213
FOR PRINT
PMS: 551 C
CMYK: 35 | 6 | 4 | 0
Arkansas Marvel
#CA6A29
000000 (AA)
RGB: 202 | 106 | 41
FOR PRINT
PMS: 7583 C
CMYK: 1 | 67 | 88 | 12
Old Main Brick
#611327
FFFFFF (AAA)
D5EAE9 (AAA)
DBC759 (AAA)
DDDCC5 (AAA)
9DC9D5 (AAA)
C7C8CA (AAA)
RGB: 97 | 19 | 39
FOR PRINT
PMS: 7421 C
CMYK: 7 | 100 | 35 | 64