Tone of Voice

While the subject matter of our communications should always take priority, the tone of voice – how we say what we say – of our messaging can make a big difference. Our Brand Personality should be incorporated into all university messaging but the tone can be more flexible depending on the type of communication and its desired impact on specific audiences.

Our messaging should always be:

  • Credible, clear and convincing
  • Accessible, informal whenever it’s appropriate
  • Smart, thoughtful and uplifting