Typography & Colors

While the official wordmark uses Trajan Pro,  is not necessary nor recommended to use that typeface for supporting type and body copy. In most cases, it is preferable to use contrasting styles.

Digital & Print Publications

Minion Pro is a good serif choice for supporting type on signs, banners, posters and similar items. This typeface is required on university business cards and stationery items.

Myriad Pro is the preferred sans serif typeface for use on official university publications.

Web Pages

Lato is the university’s primary typeface for the web and should be used for all body text & links. Please visit the web page design section of brand.uark.edu for more information.

Type Examples

University relations can provide guidance regarding typeface choice. Contact university relations at 479-575-5555 or urelinfo@uark.edu.