Many things may come to mind when you think about the University of Arkansas. Images of Old Main. The pride we share for Senior Walk. The adrenaline rush of calling the Hogs. But what really sets us apart is how we’re making a difference. It’s the individual transformations of those we educate and the career success we help enable. The research that leads to new discoveries that make life better for us all. The collaborations we engage in that help build stronger communities across Arkansas and beyond. Our brand is defined by who we are, what we do and why it matters. This is the foundation of the University of Arkansas brand. It’s what unifies us.